Mahou + Elio Berhanyer
Video Editing and Motion Design.
The evolution of the most influential Spanish fashion designer of the past century.
Mahou is a Spanish beer brand brewed by the Mahou-San Miguel Group. The brand portfolio contains a variety of beers including non-alcoholic and mixed varieties. The Mahou brewery was founded in Madrid in 1890.
Elio Berenguer Úbeda, known as Elio Berhanyer was a Spanish fashion designer who won several awards over the course of his career. His designs were worn by actresses such as Ava Gardner and Cyd Charisse and Royalty like Queen Sofía and Infanta Pilar. Berhanyer was born in Córdoba, Andalusia on 20 February 1929. He moved with his aunt to Seville and later with his uncle, where together with his cousin he started to draw the first designs. At the age of 17, he moved to Madrid. In 1956, Berhanyer began working as a seamster and after four years of doing this, he opened up his own stores in Madrid and Barcelona. His name spread quickly and he soon after won the Cadillac House Award for being designer of the year. He on several occasions represented Spain during the International Fashion Week. He has also designed uniforms for Iberia airline, RTVE and the hostesses for the 1982 FIFA World Cup. He taught Fashion at the University of Córdoba.
Komodo Comunicacion is a multidisciplinary agency based in Madrid and Barcelona, providing international events and design services. The agency can deliver the strategy, execution and production on any project. I joined Komodo Comunicacion as a mid-weight assistant designer, and after a few months, I started to take ownership of different projects as Art Director. Komodo likes a mix of different professionals such as interior designers, videographers and graphic designers in order to seamlessly execute each project.
The Project
We designed an activation event for Mahou - the most emblematic beer brand from Madrid - where the brand paid homage to Elio Berhanyer for his 52 years of global fashion influence. Elio has been one of the most influential and vanguardist designers in Spanish fashion from 1960 to 2012. My involvement was producing the projected videos in between the three catwalks. You have to be reactive to technical issues and on this occasion, the sound equipment wasn’t connected to the video inputs, so then I had to coordinate sound and video live during the event.
Learn more about the project.
Cuando Elio Berhanyer fue portada de Vogue y la moda española, protagonista de las páginas de moda internacionales
Vogue Feb 5, 2019
by Nuria Luis.
Vogue Feb 5, 2019
by Nuria Luis.
