Sunglass Hut
Introducing the Sunglass Hut annual ceremony honouring the company and employees.
Sunglass Hut is an international retailer of sunglasses and sunglass accessories founded in Miami, United States, in 1971. Sunglass Hut is part of the Italian-based Luxottica Group, the world’s largest eyewear company. As of 31st December 2008, the Luxottica Group operated 2,286 stores around the world, most of those as part of the Sunglass Hut brand. Sunglass Hut stores are located in India, the United States, Mexico, Canada, the Caribbean, Brazil, continental Europe, and the United Kingdom, Australia, New Zealand, Hong Kong, Singapore, South Africa and the Middle East including Israel.
Komodo Comunicacion is a multidisciplinary agency based in Madrid and Barcelona, providing international events and design services. The agency can deliver the strategy, execution and production on any project. I joined Komodo Comunicacion as a mid-weight assistant designer, and after a few months, I started to take ownership of different projects as Art Director. Komodo likes a mix of different professionals such as interior designers, videographers and graphic designers to seamlessly execute each project.
The Project
The Sunglass Hut Annual ceremony is held in Madrid, all with a fun, free-wheeling atmosphere summarising the company’s annual achievements and personal employee highlights. The ceremony aims to reinforce the company’s commitment to its values and its employees, by bringing them together for one day to celebrate.
Here, they present the annual closings for the current year and organise different team-building activities to reinforce the brand’s values. As a video editor, I had to ensure the Sunglass Hut values were represented in the video whilst reflecting the trends of this time, and cover footage of the activities involving the employees themselves.
Learn more about the project.