Nike Huarache
A concept from Nike Huarache, a bold statement of the famous sneaker.
Nike is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services.
This is part of a series of personal projects that explore quick ideation. Each piece of this series has been done in less than four hours and delivers one visual using 3 main colours. With this practice I don't pretend to deliver a final visual, the main goal is to explore my creative taste and train myself to think and paint my thoughts quickly.
Project Goals
This piece is focused on typography, message and bold colours. Boosting the message while reinforcing the sneaker brand.
Conclusions
The straight lines from the typography clash with the wavy shape of the sneaker. I would like to explore integrating the waves further into the typography, and would also like to test a dark mode for this visual.
Learn more about the project.